Born in Toronto, Sara Kim founded VELA Jewellers from a lifelong fascination with how jewellery transforms personal stories into wearable art, a potent symbol of expression, memory, and lasting meaning.

Bringing over a decade of experience in corporate sales, luxury client service, and entrepreneurial leadership, Sara combines rare business acumen with an intuitive design sensibility. She is a long-time collaborator of GIA gemologists and master jewellers, known for her sharp eye, commitment to detail, and ability to translate a client's vision into form.

Through VELA, her goal is to redefine luxury by making the custom fine jewellery experience seamless, highly personal, and more accessible. What she loves most is helping clients get exactly what they want—crafted with uncompromising quality, made to last, and often more attainable than buying off the shelf.